13 Apr



Basic Work Motivations [McClelland’s Motivational Types]

According to David McClelland, author of “Human Motivation” and an expert in the field, people are basically motivated by three criteria:

  1. How much power they have,
  2. How much they are appreciated as friends by their environment and
  3. How successful they are (and are recognized for that).

Certain kinds of jobs require certain types of motivation. For a manager in a large, hierarchical organization, being motivated by power seems advantageous to a certain degree. For other jobs and organizations, performance orientation is the key.

“What are the basic motivation factors for this person? Is it Power,Popularity, or Performance? In which hierarchical order does the person put these 3 criteria?”


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